October 12-13, 2018
Radisson Blu, Bucharest
Oct 12-13, 2018 Sold Out

NOTE: The schedule is subject to change. Participants will be notified in advance.

FRIDAY, OCT. 12

8:30-10am

Registration & Welcome coffee

10-11:30am

Keynotes – Changing mindsets

Jonah Sachs

Unsafe Thinking: How I used stories and science to get unstuck
Fifteen years into running a creative agency, the creativity disappeared. Much of it was my fault. As a leader, I had become too much of an expert, too stuck in the lessons of the past, too obsessed with predictability. I almost lost everything. Then I went on a quest to talk to heroes of mine who had challenged and changed themselves when they needed it most. And I read as much science as I could to discover how it’s done. I call the practices I discovered “unsafe thinking” and I believe it’s the key to making all of us far more creative.

Jennifer Brandel

The radical acts of asking and listening
The best insights and ideas often happen outside the places they can be realized. Someone has a brilliant idea for a new product, but lacks connections to people in that industry. Another person has a smart question for a person in power, but no ability to reach them to get answers. What if every company and institution had a way where useful insights from people outside of that organization could flow into them, be processed, and lead to action? Hearken is trying to make this possible, starting with the journalism industry. CEO and co-founder Jennifer Brandel will share her path and vision toward reimagining the assets of a news organization to be paired with the power and curiosity of the public they serve. She'll share how with a few shifts in perspective, new potential can be unlocked and top-performing, award-winning stories can result.

11:30-11:45

Stretch

11:45-1:00

Keynotes – The Deep Story

Anne Hull

Who Commands the Narrative
The method for deep narrative stories remains the same, but the world around this method has changed dramatically. The basic tools of our craft are constant – get off the phone, go where the subjects are, be on the ground with them, and witness, witness, witness. What's different is that we are no longer the sole authority of other people's stories. They have command of their own narratives – through social media, through their own participation in a polarized media landscape – so why do they need journalists?

Andy Mills

Rewriting the Boogeymen
Though there are true sociopaths in the world, studies continue to show us that they are rare. Most people – even terrorists who do the most socially unacceptable and morally despicable things imaginable – are acting on far more complicated motivations. I’d like to make the case that a close inspection of those motivations is a worthy pursuit for journalists, especially during times of increased political polarization in much of the world. I’m making the case that as journalists, we have an imperative to dig deeper into the inner lives of the people who we strongly disagree with. I’m also making the case that when we do so, we’ll find that our stories become more fascinating and more honest. It’s often pointed out that podcasts and radio have a special way of emotionally connecting journalists and their subjects with those who listen. In this discussion, we’ll examine the way we can use audio storytelling to draw listeners into the lives of people with different backgrounds, beliefs, and values.

1:00-3pm

Lunch & Story Time

3-4:30pm

Keynotes – The Margins

Elspeth Reeve

Stories from the Margins
I have always looked to the margins for stories - from the strange corners of the internet to fringe political movements - and tried to understand what their lives say about the rest of ours. I want to force people to see what's happening in society, even when it's ugly. Because if we close our eyes it won't go away.

Nina Berman

Upending Documentary Practice: The Dissident Aesthetic
Photojournalists and documentary photographers are challenging conventional forms of storytelling by changing the terms of engagement between author and protagonist and experimenting with visual approaches, which run counter to prevailing narratives. In the process, they are producing work that is meaningful and gets attention despite an industry landscape where shocking and dramatic images are valued over nuance and complexity. Nina will explain how she has done this in her own practice, through examples of several key projects that upended prevailing narratives, methods of distribution and aesthetics.

Vlad Mixich

Taming the Brain
Have you ever held a real human brain in your hands? If you are not a freak or a medical geek, you probably haven’t. But if you had, first you would have been amazed that it is smaller than you hoped it would be (wink) and then by how soft and vulnerable our brain is. A human brain is indeed a miracle but it’s an imperfect one. This imperfection makes it more beautiful, more interesting but also more dangerous. This imperfection makes us more prone to believe the words spoken by a nicely dressed woman with round big eyes than the long talk given by a musty scientist. This imperfection doesn’t help us understand probabilities and risks, and generally numbers. This imperfection makes us more willing to believe a story which does make sense even if it doesn’t pass the test of truth. The bad news is that, in our daily life, it is not us who control it, but it is our brain which controls us. The good news is that there are several ways in which we can “rewrite” the way it acts. If you want to have a good brain, first you must tame it.

4:30-5pm

Coffee Break

5-7:00pm

Movie screening

The Other Side of Everything

7:00pm

Closing drinks at Radisson Blu